2025 GENESIS GV80

I led the asset generation project for the 2025 Genesis GV80, overseeing a week-long on-location photoshoot to produce high-quality evergreen visuals for the brand, digital, and collateral teams. From conceptualization and defining the overall aesthetic to directing a team of retouchers, I was deeply involved in every stage of the project, ensuring a cohesive and impactful outcome.

Photographer: He & Me