Honda CR-V
“The Leaps List”

We needed to convince twenty-somethings that the all-new CR-V is built for them. So we coined a whole new term: The Leap List. It's a list of ten things to accomplish before taking your next big "leap" in life (marriage, babies, career, etc.). This campaign was a major success for Honda – and the original idea of a "Leap List" even found its way into pop culture.

AWARDS: Gold ADDY "Integrated Campaign," Webby Nominee, IAAA "Complete Campaign"